by In today’s digital age, social media has evolved from a mere communication tool into a multifaceted industry driving business growth, brand engagement, and public relations.
With this shift, a new lexicon of social media job titles has emerged, reflecting the complexity and specialization within the landscape. From the strategic architects behind campaigns to the creative minds crafting compelling content, these roles are crucial in navigating the ever-changing terrain of online interactions.
In this article, we’ll delve into the diverse range of social media positions, exploring what each role entails, the skills required, and how they contribute to the broader goals of organizations.
What is a job title?
A job title is a designation given to a role or position within an organization that indicates the nature of the work, the responsibilities involved, and often the level of seniority or expertise required.
Social media job titles list
Social media manager
Oversees and manages a company’s social media presence. Responsibilities include developing strategies, creating content, scheduling posts, monitoring engagement, and analyzing performance metrics.
Social media role details:
- Salary. $55,000 - $85,000
- Requirements:
- Bachelor’s degree in marketing, communications, or a related field.
- 2-5 years of experience in social media management.
- Strong writing and communication skills.
- Proficiency in social media tools and analytics.
Social media coordinator
Supports the social media team with day-to-day operations, including scheduling posts, monitoring channels, and engaging with the audience. They assist in creating content, organizing campaigns, and compiling performance reports.
Social media position details:
- Salary. $40,000 - $55,000
- Requirements:
- Bachelor’s degree in marketing, communications, or a related field.
- 1-3 years of experience.
- Familiarity with social media platforms and tools.
- Strong organizational skills.
Social media strategist
Develops comprehensive social media strategies that align with business goals and target audience needs. They analyze market trends, competitor activities, and audience behavior to craft recommendations for social media campaigns.
The employee also oversees the implementation of these strategies, ensuring they are effectively executed and adjusted based on performance metrics.
Social media job title details:
- Salary. $65,000 - $95,000
- Requirements:
- Bachelor’s degree in marketing, business, or a related field.
- 3-5 years of experience.
- Experience with strategy development and performance analysis.
- Strong analytical skills.
Social media analyst
Focuses on measuring and analyzing social media performance metrics to provide actionable insights. This role involves tracking key performance indicators (KPIs), generating reports, and identifying trends to improve social media strategies.
Analysts work closely with social media managers and strategists to ensure that data-driven decisions are made to enhance campaign effectiveness.
Social media role details:
- Salary. $50,000 - $70,000
- Requirements:
- Bachelor’s degree in marketing, data analysis, or a related field.
- 2-4 years of experience.
- Analytical and problem-solving skills.
- Knowledge of analytics tools (e.g., Google Analytics, Sprout Social).
Content creator
Responsible for producing engaging and high-quality content tailored for various social media platforms. This includes writing posts, creating graphics, and producing videos that capture the brand’s voice and resonate with the target audience.
Social media position details:
- Salary. $45,000 - $65,000
- Requirements:
- Bachelor’s degree in marketing, communications, or a related field.
- Experience in content creation.
- Expertise in graphic design and video editing software (e.g., Adobe Creative Suite).
- Strong writing and creative skills.
Community manager
Engages with users on social media platforms to build and maintain a positive brand community. Areas of responsibility include moderating discussions, responding to comments and messages, and facilitating community growth. The manager also works on strategies to enhance user engagement and satisfaction.
Social media job title details:
- Salary. $50,000 - $70,000
- Requirements:
- Bachelor’s degree in marketing, communications, or a related field.
- Experience in community management or customer service.
- Ability to handle conflicts and manage online discussions.
- Excellent interpersonal and communication skills.
Influencer marketing manager
Develops relationships with influencers to promote the brand and its products. Responsibilities include identifying and negotiating with influencers, coordinating campaigns, and measuring the impact of partnerships.
Social media role details:
- Salary. $40,000 - $55,000
- Requirements:
- Bachelor’s degree in marketing, communications, or a related field.
- Experience in influencer marketing or partnership management.
- Strong negotiation and relationship-building skills.
- Ability to analyze campaign performance and ROI.
Advertising specialist
Focuses on creating and managing paid advertising campaigns across social media platforms. Duties are: designing ad creatives, setting up targeting parameters, managing budgets, and analyzing ad performance to optimize campaigns and achieve desired outcomes.
Social media position details:
- Salary. $60,000 - $80,000
- Requirements:
- Bachelor’s degree in marketing, advertising, or a related field.
- Experience with social media advertising platforms (e.g., Facebook Ads, Instagram Ads).
- Proficiency in ad management and optimization tools.
- Strong analytical skills.
Copywriter
Writes compelling and engaging texts for social media posts, advertisements, and campaigns. They ensure that the content aligns with the brand and effectively communicates the intended message. This role requires creativity and the ability to write persuasive and engaging content that captures the audience’s attention.
Social media job title details:
- Salary. $50,000 - $70,000
- Requirements:
- Bachelor’s degree in marketing, communications, or a related field.
- Experience in copywriting for social media.
- Familiarity with content management systems and social media platforms.
- Excellent writing and editing skills.
Campaign manager
Responsible for planning, executing, and monitoring social media campaigns. This includes developing objectives, creating content schedules, coordinating with other team members, and analyzing performance to ensure goals are met. The manager ensures that campaigns are aligned with overall marketing strategies.
Social media role details:
- Salary. $60,000 - $85,000
- Requirements:
- Bachelor’s degree in marketing, communications, or a related field.
- Experience in managing social media campaigns.
- Project management and organizational skills.
- Proficiency with campaign management tools.
Social media designer
Creates visual content for platforms, including graphics, infographics, and videos. They work closely with content creators and social media managers to ensure that elements align with the overall content strategy and brand guidelines.
Social media position details:
- Salary. $50,000 - $70,000
- Requirements:
- Bachelor’s degree in graphic design, visual arts, or a related field.
- Experience in social media design.
- Mastery of design software (e.g., Adobe Photoshop, Illustrator).
- Creative and visual skills.
Account executive
Manages client accounts, coordinates social media activities, and ensures client satisfaction. They handle client communications, campaign execution, and performance reporting.
Social media job title details:
- Salary. $55,000 - $75,000
- Requirements:
- Bachelor’s degree in marketing, communications, or a related field.
- Experience in account management.
- Capability to manage multiple accounts and deliver effective solutions.
- Client-facing skills.
Social media researcher
Conducts research on social media trends, audience behavior, and competitor activities. They use data to inform social media strategies and content development. This role involves analyzing data from social media platforms, generating insights, and providing recommendations.
Social media role details:
- Salary. $50,000 - $70,000
- Requirements:
- Bachelor’s degree in marketing, data analysis, or a related field.
- Experience with social media research and analysis.
- Competence in research tools and methodologies.
- Analytical skills.
Related types of social media jobs
Public relations manager
Manages media relations and public communications. They use media to enhance public relations efforts, manage the company’s reputation, and handle crisis situations. Tasks may involve drafting press releases, managing media contacts, and developing PR strategies that incorporate social media to reach broader audiences.
Social media position details:
- Salary. $70,000 - $95,000
- Requirements:
- Bachelor’s degree in public relations.
- Experience in PR and media relations.
- Writing, communication, and crisis management skills.
Brand manager
Oversees the development and execution of brand strategies, including social media initiatives. This role means managing brand positioning, ensuring consistency in messaging, and analyzing market trends to inform branding decisions.
Social media job title details:
- Salary. $80,000 - $110,000
- Requirements:
- Bachelor’s degree in marketing, business, or a related field.
- Experience in brand management.
- Fluency in market research and brand development.
- Strategic and analytical skills.
E-commerce manager
Uses social media to drive traffic and sales. Responsibilities include managing product listings, developing promotional strategies, and analyzing e-commerce performance. The manager verifies that social media efforts are integrated with e-commerce strategies to optimize online sales.
Social media role details:
- Salary. $70,000 - $100,000
- Requirements:
- Bachelor’s degree in marketing, business, or a related field.
- Experience with e-commerce management.
- Proficiency in e-commerce platforms.
- Analytical and marketing skills.
SEO specialist
Focuses on optimizing website content and social media profiles to improve search engine rankings and drive organic traffic. Among the functions are keyword research, on-page and off-page optimization, and analyzing SEO performance metrics. The specialist works to ensure that all digital content is optimized for search engines.
Social media position details:
- Salary. $55,000 - $75,000
- Requirements:
- Bachelor’s degree in marketing, SEO.
- Experience with SEO tools and techniques.
- Knowledge of search engine algorithms and best practices.
Event coordinator
Plans and manages events, using social media to promote them, engage with attendees, and manage logistics. Some of the functions include coordinating event details, managing registrations, and creating promotional content. The coordinator ensures that events are executed smoothly and achieve desired outcomes.
Social media job title details:
- Salary. $50,000 - $70,000
- Requirements:
- Bachelor’s degree in event management, marketing.
- Experience in event planning.
- Ability to manage event logistics and handle on-site coordination.
- Organizational and communication skills.
Customer success manager
Concentrates on ensuring that customers achieve their desired outcomes with the company’s products or services. This role involves using social media for customer support, addressing customer feedback, and developing strategies to improve customer satisfaction and retention.
Social media role details:
- Salary. $65,000 - $85,000
- Requirements:
- Bachelor’s degree in marketing, business, or a related field.
- Experience in customer success or service.
- Ability to analyze customer feedback and improve service quality.
- Interpersonal and communication skills.
Creative director
Oversees the creative process for marketing and advertising projects, including campaigns. Responsibilities include guiding a team of designers and content creators, developing creative concepts, and ensuring that all creative work aligns with brand guidelines.
Social media position details:
- Salary. $90,000 - $130,000
- Requirements:
- Bachelor’s degree in graphic design, marketing.
- Extensive experience in creative direction.
- Capacity to manage and inspire a creative team.
- Leadership and creative skills
User experience (UX) designer
Focuses on designing intuitive and engaging digital experiences, including interfaces. Duties involve conducting user research, creating wireframes and prototypes, and testing designs to ensure they meet user needs and improve overall user experience.
Social media job title details:
- Salary. $$70,000 - $100,000
- Requirements:
- Bachelor’s degree in UX design, graphic design.
- Experience with UX design principles and methodologies.
- Strong portfolio showcasing UX design projects.
- Proficiency with design tools (e.g., Sketch, Figma).
Data analyst
Collects, processes, and analyzes data from various sources, including social media platforms, to provide insights that inform business decisions. Responsibilities include creating data reports, identifying trends, and offering recommendations to improve marketing strategies and operational efficiency.
Social media role details:
- Salary. $60,000 - $80,000
- Requirements:
- Bachelor’s degree in data analysis, statistics, or a related field.
- Experience with data analysis apps (e.g., Excel, SQL).
- Strong analytical and problem-solving skills.
- Ability to communicate findings clearly and effectively.
Social media job titles hierarchy
Entry-level social media roles
- Social Media Coordinator
- Social Media Specialist
- Content Creator
- Social Media Copywriter
- Community Manager
- Social Media Customer Service Representative
Mid-level job titles for social media
- Social Media Manager
- Social Media Analyst
- Social Media Engagement Specialist
- Social Media Campaign Manager
- Social Media Designer
- Influencer Marketing Manager
- Social Media Advertising Specialist
- Digital Content Producer
- Online Community Specialist
- Web Content Manager
Senior-level job names
- Social Media Strategist
- Social Media Marketing Manager
- Social Media Integration Specialist
- Social Media Researcher
- Advertising Manager
- Customer Success Manager
- Content Marketing Manager
- Public Relations Manager
- Brand Manager
- Creative Director
Executive-level job titles in social media
- Social Media Director
- Digital Marketing Manager
- Chief Marketing Officer (CMO)
- Head of Social Media
- Vice President of Marketing
- Chief Brand Officer (CBO)
Conclusion
As businesses continue to leverage social media to connect with audiences, the demand for skilled professionals in these roles will only grow.
Understanding the scope and requirements of each social media job title not only helps individuals navigate their career paths but also allows organizations to build effective, multifaceted teams.
Whether you’re just starting out or looking to advance in the field, recognizing the different social media positions can provide valuable insights into shaping a successful job search.
Create your professional Resume in 10 minutes for FREE
Build My Resume
