Crafting a compelling social media manager resume is crucial to showcasing your skills in a competitive digital landscape. Whether you're aiming to land your first job or advance your career, your application needs to highlight your expertise in leveraging media platforms.

It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.

Amy Jo Martin

In this article, we'll explore essential tips and provide social media marketing manager resume examples to help you craft a standout document that resonates with recruiters and hiring managers.

Social media manager resume examples

Social media manager resume sample

Social media manager resume sample
Use template Download PDF

Influencer social media manager resume example

Objective:

Dynamic and results-oriented Social Media Manager with 7+ years of experience in managing influencer partnerships and campaigns across various platforms. Proven track record of driving engagement and brand awareness. Seeking to leverage skills in social media strategy and influencer marketing to contribute to a progressive organization.

Professional Experience:

Influencer Social Media Manager

GlobexTech, Los Angeles, CA

June 2019 – Present

  • Lead influencer campaigns across Instagram, YouTube, and TikTok, partnering with influencers like @FashionistaJane and @GourmetChefMike.
  • Negotiate contracts, achieving a 20% increase in campaign ROI by securing cost-effective partnerships with micro-influencers.
  • Developed a content calendar that improved post consistency and engagement rates by 35% within the first quarter.
  • Utilize analytics tools to track campaign performance, optimizing strategies that resulted in a 25% growth in brand followers.

Social Media Specialist

CoolCo, Los Angeles, CA

January 2017 - May 2019

  • Managed social media accounts, including Facebook, Twitter, and LinkedIn, growing follower base by 50% through targeted content strategies.
  • Produced viral content campaigns, such as a series of DIY videos that garnered over 1 million views and increased engagement by 40%.
  • Conducted competitive analysis and market research, identifying trends that shaped content strategy and boosted organic reach.
  • Responded to customer inquiries promptly, enhancing brand reputation and customer -satisfaction scores.

Education:

Bachelor of Arts in Communications

University of Southern California, Los Angeles, CA

Graduated: May 2015

Skills:

  • Influencer Marketing
  • Social Media Strategy
  • Campaign Management
  • Content Creation
  • Analytics and Reporting
  • Contract Negotiation
  • Budget Management
  • Team Leadership

Certifications:

  • Certified Social Media Marketing Professional (CSMMP) - June 2024
  • Google Analytics Certified - March 2022

Achievements:

  • Recognized for Outstanding Campaign Performance - GlobexTech, 2021
  • Awarded Social Media Strategy Excellence - CoolCo, 2018

Volunteer Experience:

  • Social Media Manager, Animal Shelter, 2016 - Present

Formatting tips

Proper formatting ensures that your social media manager resume is easy to navigate. It allows recruiters to quickly find key information such as skills, experience, and achievements.

Recommendations:

  • Use a readable font such as Arial, Calibri, or Times New Roman.
  • Keep the font size between 10pt and 12pt for body text, and slightly larger (e.g., 12pt to 14pt) for section headings to create hierarchy.
  • Add bullet points to list responsibilities and achievements for clarity and readability.
  • Ensure adequate white space between sections to prevent your social media manager resume from appearing cluttered.
  • Use standard margins (typically 1 inch) to frame your content and maintain a balanced layout.
  • Italics and bold can be used for emphasis or to differentiate certain details. However, avoid overusing them as it may reduce readability.
  • Using excessive design elements, colors, or graphics may distract from your content.

Resume Trick offers professionally designed social media manager resume templates that are already formatted correctly, ensuring consistency and eliminating common errors.

Our online resume builder allows you to customize colors and layout elements to match your personal style while ensuring readability and professionalism. The preview feature provides an opportunity to check your social media manager resume for any inconsistencies.

Create your professional Resume in 10 minutes for FREE

Build My Resume

Social media manager resume summary or objective

The choice between a social media manager resume objective and summary depends on your level of experience and career goals.

  • Resume summary immediately grabs the attention of hiring managers by showcasing what makes you a strong candidate. Use it if you have several years of experience in the sphere.
  • An objective is great for entry-level candidates or those transitioning from another field. It should clearly state your work goals and what you hope to achieve in the role.

Social media manager resume summary sample:

Experienced Social Media Manager with over 7 years of experience in developing and executing successful social media strategies. Proven track record in increasing brand engagement and driving customer acquisition through creative content and data-driven campaigns.

Social media manager resume objective example:

Recent graduate with a degree in Marketing and a passion for social media management. Skilled in content creation and social media analytics, community engagement. Seeking to utilize my creativity and analytical skills in driving brand growth.

Contact information

Employers and recruiters may need to contact candidates quickly for interviews, clarifications, or job offers. Providing all necessary details in one place ensures there are no delays in communication.

Don’t forget to include:

  • Name. Ensure your full name is prominently displayed at the top of the resume for social media manager. This makes it easy for employers to identify you.
  • Phone. Provide a reliable phone number where you can be reached during business hours. Make sure the voicemail is set up professionally.
  • Email. Use an email address that ideally consists of your name (e.g., john.doe@gmail.com).
  • Location. Mentioning your city and state (and country, if applying for remote positions) can be important, especially if the job requires local knowledge or if relocating is a consideration.
  • LinkedIn. A link to your profile can give employers a more comprehensive view of your professional history and endorsements.

Experience

This social media manager resume section provides concrete evidence of your skills and achievements in previous roles. It shows potential employers what you have accomplished and how you can add value to their team.

List your jobs in reverse chronological order, starting with your most recent or current position. This format helps employers quickly see your most relevant experience.

Include key information:

  • Job title. Clearly state your role to highlight the position you held.
  • Company. Include the name of the organization where you worked.
  • Location. Mention the city and state (or country) of the company.
  • Dates. Specify the time period you worked there, with month and year (e.g., January 2020 - June 2023).
  • Responsibilities. Use concise bullet points with action verbs to describe your main tasks. Add data and metrics where possible to quantify your success.

Example:

Social Media Manager

Digital Horizons Marketing, New York, NY

January 2021 – Present

  • Develop and execute social media strategies across Facebook, Twitter, and Instagram, resulting in a 30% increase in follower growth over one year.
  • Manage a content calendar and collaborated with the marketing team to ensure consistent brand messaging.
  • Analyze social media metrics to track engagement, reach, and conversions, leading to a 25% improvement in campaign performance.
  • Created and launched a user-generated content campaign that boosted community engagement by 50%.

Social Media Specialist

BrightWave Media, Los Angeles, CA

June 2018 – December 2020

  • Implemented social media campaigns that increased website traffic by 20%.
  • Monitored social media channels for trends and insights, adjusting strategies to enhance audience engagement.
  • Conducted competitive analysis to identify opportunities for content improvement and differentiation.
  • Assisted in managing a team of junior social media coordinators and interns.

Education

Educational background shows that you have the foundational knowledge and academic training relevant to the field.

If you’ve taken courses directly related to marketing, communication, or digital media, this part of your social media manager resume can highlight your specialized knowledge and training in these areas.

Key elements:

  • Degree. List your highest degree first. Include the its full name (e.g., Bachelor of Arts in Communication).
  • Institution. Include the university or college you attended.
  • Location. Mention the city and state (or country) where the institution is located.
  • Date. Provide the month and year of your graduation. If you're still a student, you can use the expected date.

Optional information:

  • Relevant coursework. Highlight specific courses that are relevant to digital media, especially if they provide specific skills important for a social media manager.
  • GPA. Include your GPA if it is particularly strong (generally above 3.5) and if you are a recent graduate.
  • Honors. Mention any academic honors or awards that showcase your academic excellence.

Example:

Bachelor of Arts in Communication

University of Southern California, Los Angeles, CA

Graduated: May 2018

  • Relevant Coursework: Digital Marketing Strategies, Social Media and Society, Content Creation, Consumer Behavior
  • GPA: 3.8

Associate of Science in Marketing

Santa Monica College, Santa Monica, CA

  • Graduated: May 2015
  • Honors: Dean’s List (2014-2015)

Social media manager resume skills

Including relevant skills helps your social media marketing resume get past applicant tracking systems (ATS) which scan for specific keywords mentioned in the job description.

This part provides a quick snapshot of your capabilities, allowing employers to see at a glance whether you have the necessary abilities for the job.

  • Hard skills are specific, teachable knowledge sets that are often quantifiable.
  • Soft skills are more subjective and relate to your personality and how you interact with others.

Hard skills for a social media manager resume:

  • Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest
  • Content Creation: Adobe Photoshop, Canva, Final Cut Pro
  • Social Media Management: Hootsuite, Buffer, Sprout Social
  • Analytics: Google Analytics, Facebook Insights, Instagram Analytics
  • SEO and SEM: Keyword research, Google Ads
  • Advertising: Facebook Ads Manager, Twitter Ads
  • Copywriting: Engaging social media content, blog posts

Social media manager soft skills:

  • Communication: Strong written and verbal skills
  • Creativity: Innovative content creation
  • Organization: Efficient project management
  • Analytical Thinking: Data-driven decision making
  • Teamwork: Collaborative work with cross-functional teams
  • Problem-Solving: Effective issue resolution
  • Adaptability: Staying current with social media trends and technologies

Optional sections

Certifications

List relevant certifications that enhance your qualifications and demonstrate your commitment to professional development.

  • Facebook Certified Digital Marketing Associate - 2024
  • Hootsuite Social Media Marketing Certification - 2023
  • Google Analytics Individual Qualification (GAIQ) - 2023

Languages

If you are multilingual, list the languages you speak and your proficiency level. This can be a valuable asset to your social media manager resume when applying to global or multicultural organizations.

  • English: Native
  • Spanish: Fluent
  • French: Conversational

Projects

Highlight specific projects that showcase your skills and achievements. This can include campaigns, social media initiatives, or content strategies you have developed and implemented.

  • Instagram Growth Campaign for LaMode Brand: Increased followers by 50% in 6 months through targeted content and influencer collaborations.
  • EcoFriendlyChallenge Campaign: Led a viral social media campaign promoting sustainability, resulting in a 40% increase in user engagement.

Honors

Highlight any awards or recognitions you have received that are relevant to your social media manager resume.

  • Best Social Media Campaign, Digital Marketing Awards 2022
  • Employee of the Month, BrightWave Media, March 2021

Social media manager cover letter

While a social media manager resume provides a detailed overview of your professional experience, education, and skills, a cover letter allows you to introduce yourself to the employer and explain why you are interested and qualified for the position.

Use template Download PDF

A cover letter allows you to highlight your enthusiasm for the role, your relevant experience, and how your skills align with the company's needs.

It is typically a one-page document formatted as a letter, with a header, salutation, body, and closing.

Content:

  • Introduction. Mention the position you are applying for and how you found out about it.
  • Body. Highlight your relevant experience, skills, and achievements, and explain how they make you a suitable candidate for the role. Tailor this section to the specific job and company.
  • Conclusion. Express enthusiasm for the role, thank the employer for considering your application, and include a call to action (e.g., requesting an interview).

Example of a good cover letter for a social media manager resume:

  • Dear Ms. McDaniel,

    I am writing to express my interest in the social media manager position at Baltimore Markets. With over 5 years of experience in social media management and a proven track record of driving successful campaigns, I believe I am the perfect fit for this role.

    In my current role at Kidoodle, I have been responsible for developing and executing social media strategies that have resulted in a significant increase in brand awareness and engagement. My experience has also allowed me to develop strong skills in content creation, community management, and data analysis.

    One of my biggest achievements was leading a campaign that resulted in a 30% increase in followers and a 20% increase in website traffic within 3 months. I achieved this by implementing a targeted social media strategy, collaborating with influencers, and creating engaging content that resonated with our audience.

    What sets me apart from other candidates is my strong understanding of various social media platforms and their algorithms. This has enabled me to stay ahead of trends and constantly adapt my strategies to ensure maximum reach and engagement. Additionally, my excellent communication skills and ability to work under pressure make me an asset to any team.

    I am excited about the opportunity to bring my skills and experience to the Baltimore Markets team. I am confident that with my passion for social media and proven results, I can help elevate your brand's online presence and drive tangible results.

    Thank you for considering my application. I look forward to the opportunity to further discuss how I can contribute to the success of Baltimore Markets.

    Sincerely,

    Jonathan Turner

Even if you don’t have extensive professional experience, emphasize internships, volunteer work, and freelance projects.

Entry-level social media manager cover letter example:

Dear Mr. Steel,

I am writing to express my interest in the social media manager position at BrightWave Digital, as advertised on your website. As a recent graduate with a Bachelor’s degree in Marketing and hands-on experience through internships and freelance projects, I am excited about the opportunity to contribute to your team.

During my time as a social media intern at Spark Communications, I managed the social media accounts for several clients in diverse industries. I created and scheduled content, engaged with followers, and analyzed performance metrics to optimize our strategies.

One of my key achievements was developing a content series that increased our client’s Instagram engagement rate by 25% within three months. I also conducted research on the latest social media trends and competitor activities to inform our campaigns.

In addition to my internship, I have completed several freelance projects where I developed social media strategies for small businesses. These projects honed my ability to create compelling content tailored to different audiences, manage multiple social media platforms, and use analytics tools like Google Analytics and Hootsuite to measure success.

I am particularly impressed with BrightWave Digital’s innovative approach to social media and your commitment to creating meaningful connections with your audience. I am eager to bring my enthusiasm, creativity, and dedication to your team and contribute to your continued success.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences align with your needs.

Sincerely,

Rosemary Miller

Create your professional Cover letter in 10 minutes for FREE

Build My Cover Letter

Proofreading

Errors in spelling, grammar, or formatting can make your social media manager resume appear unprofessional, which can negatively impact your chances of getting an interview.

Here are tips on proofreading your application papers:

  • After writing your social media marketer resume and cover letter, take a break. This helps you approach the documents with fresh eyes.
  • Reading your resume and cover letter aloud can catch errors that you might miss when reading silently. It also helps ensure the text flows smoothly.
  • Reviewing a printed copy can help you spot mistakes more easily than on a screen.
  • Ask a friend, family member, or colleague to review your documents. They can find errors you might have missed.
  • Ensure consistent formatting throughout the social media manager resume. Check font types and sizes, bullet points, margins, and alignment.
  • Double-check all personal information, such as your contact details, and ensure all dates and names of companies are correct.

Conclusion

Crafting an effective resume for a social media manager position is key to standing out in a dynamic and competitive industry.

Remember to tailor your application to each job posting, demonstrating your ability to drive results through social media platforms. You'll be well-positioned to showcase your value to potential employers and advance your career.

By following the tips and social media manager resume examples provided in this article, you can highlight your skills in strategy development, content creation, analytics, and community management.

Create your professional Resume in 10 minutes for FREE

Build My Resume